Swimming Pool Financing for Contractors

Offer home improvement loans to customers with no hidden contractor fees or credit cards.

Up to 12 months, no payment, no interest promotional loans
No hidden contractor fees or credit cards
Instant approvals up to $100,000
Payment direct into your bank account via ACH
Close more bids and save you and your customers money

The swimming pool industry is changing. The pandemic and its effect on pool supplies and skilled labor has resulted in shortages, delays and difficulty finding help. This has impacted fiberglass, vinyl or a full concrete installation. As a member of the pool industry, you know firsthand how expensive a home improvement pool project can be.

As a custom pool contractor, you also know how difficult it can be to find clients able to pay for the full project costs upfront. With pool project costs rising from materials and labor, more consumers are using financing to purchase the pool and hardscaping that they really want. That’s where financing comes in and can help provide you the option to increase your potential customer base by offering low, monthly payments and to offer your clients the peace of mind that they can afford the highest quality materials and services from your business.

Close More Sales

Eliminate paying fees to banks and finance companies

Seamless Funding

Close more sales by focusing on low monthly payments

Sell More

No more compromising on price – upsell the project your customer really wants.

Benefits of Offering Financing
for Swimming Pool Installation

Newly built swimming pools offer customers the potential to increase the value of their home by ~5-8%. At the same time a new pool and backyard create an emotional purchase that creates a space for the whole family to play and have fun in the sun.

Given the major expense of building a swimming pool, offering low APR and long-term loan payment options to customers can increase your value as a trusted business partner and offer you the most efficient path forward to making the sale and starting work on the project.

Better Financing Gives Clients More Options for High-Quality Construction Materials

Building a swimming pool, even with a less expensive material like fiberglass can range from $20,000 to up to $40,000 and the most expensive materials like concrete can cost anywhere from $30,000 to $60,000 or more. Offering your clients more freedom to choose the features they want in their pool without having to worry about coming up with all of the cash upfront could increase your bottom-line.

Most consumers purchase what they can afford on a monthly basis. Imagine offering your customer a $600 monthly payment on a $60,000 project. With an affordable payment, most consumers will opt for a premium product.

If you’re in the market for a financing partner, make sure to look for these features:

  • Affordable interest rates (an APR of 9% is considered excellent)
  • No hidden fees or penalties for you, as the contractor
  • Simplified application process for your customers
  • Long loan terms, ranging up to 15 years

Making sure you have the right financing partner can help your client succeed and allow them to cover expensive materials that would otherwise be impossible without financing.

Build Stronger Relationships With Customers By Giving Them The Option to Build Their Dream Swimming Pool

A new swimming pool is one the most expensive home improvement projects behind full additions. There is a vast market of consumers that are sitting on the sidelines because they cannot afford to pay for the full amount of the swimming pool, backyard hardscaping, and landscaping that often accompanies the project. By not offering financing as a payment option, swimming pool builders are missing a tremendous opportunity to grow their business.

Great financing programs can help you grow your business and build a backlog of future buyers and customers that know what they can afford. Great pool financing programs include longest terms, low rates, no prepayment penalties, and promotional offers that push the payments into the future. With financing you can give your clients the freedom to get exactly what they want, instead of just what they can afford right now.

Get Pool Projects Completed Faster

One benefit of offering swimming pool financing is the ability to get the entire swimming pool project, including hardscaping and landscaping, completed faster instead of in stages based on budgetary constraints. With consumer financing the pool builder can get advance funding while the consumer gets to pay for the pool using low monthly affordable payments over time so you can start and finish your pool job faster. With low payments consumers generally choose higher quality materials.

Projects can get completed faster due to:

  • No limitations on material selection
  • Quick access to funds for the full project from the financing provider
  • No contractor fees – so there’s no decision whether to use it or not

Increase Potential for Future Referrals

Providing pool financing, particularly financing with instant approvals, means that clients now have the option of building their dream swimming pool even faster and with less money out-of-pocket, in turn leading to happier experience and in the end, happier clients.

The better the experience of working with your custom swimming pool contracting business, the more likely your current customer base is to refer you to friends and family as well as to come back to you again for their next home improvement need. These referrals will be a powerful tool to growing your business.

Offering Great Financing Options Means Your Clients Only Have to Deal With One Company

Great financial partners make it easy for you to provide a variety of financing options, including promotions, on your website, reducing the stress and burden on your customers to shop around for financing once they’ve decided to install a new swimming pool. Did you know that over 35% of all consumers search for financing options before they make a buying decision.

Some partners even offer custom pages, calculators, links, buttons, widgets and other features to embed directly on your website enabling fast, handy access to credit for customers and making you a one-stop-shop to save your clients time and get projects started faster.

Help Your Clients Get Approved for Swimming Pool Financing Quickly & Easily

A financial lending partner can help with pool financing for your customer’s home by providing instant approvals of up to $100,000 without hidden fees or penalties so customers can handle these expensive projects over time in affordable payments. With an easy online system, your customers can apply for loans with a fast process that’s quick and easy as well as secure.

Swimming Pool Financing for Contractors FAQ

How Much Can My Clients Expect Their Property Value to Increase if They Install a Pool?

Pools add property value to a home, but the size of the pool, materials used to create the pool, location and climate will all impact how much the value increases. Installing an in-ground concrete pool can increase a house’s real estate value between 5-8%.

What Types of Pools Can be Financed?

Each of the major pool materials can be financed including fiberglass, vinyl liner and concrete pools (also called gunite). Each of these materials has pros, cons and varying costs. Concrete comes in as the most expensive option, averaging anywhere from $29,000-$90,000 where both vinyl and fiberglass average closer to $45,000. It’s important to consider the needs of your client before making a final decision on which material to use, but with a great financial lending partner, the possibilities are endless.

As a Contractor, What Are My Options to Offer Swimming Pool Financing?

As an independent contractor, partnering with a financial lender or offering financing through your own capital, which can be risky and expensive, are both options that you have. Partnering with a financial lending company allows you the freedom to not have to worry about collections, but often comes with ~6-8% fee. However, when you choose a quality lending partner, fees are waived for the contractor.

How Quickly Can My Customers Get Approved for a Swimming Pool Loan?

Most secured loans, like a home equity loan, for a swimming pool can take up to 6 weeks to be approved. For unsecured loans it takes much less time. Some financial partners can approve your customers in under 1 minute using paperless technology so you can close more deals and start working faster.

Do Financing Companies Charge Fees to Contractors or Their Customers For Financing Pools?

Typically financing companies charge contractors anywhere from 5-8% in contractor fees. Some financial lenders have eliminated these fees and can save contractors thousands of dollars per year by reducing their accounting expenses and increasing their bottom-line.

PowerPay FAQ

What’s considered a home improvement?

Any equipment, service, installation costs or other project related to home improvement qualifies for financing. The following is a partial list of what PowerPay finances: HVAC equipment & installation, attic insulation, stone veneer, windows, siding, roofing, kitchen remodels, bathroom remodels, cabinets, carpet, deck & patio, doors, fireplaces, garage doors, smart home equipment & installation, hardwood flooring, paint & wall coverings, hardscaping, landscaping, siding & exteriors, tile, stone & countertops, air conditioning & heating, gutters, spa & pool, home additions, deck building, tile installation, basement remodeling, custom cabinets, fence installation, lighting installation, garage building, cabinet installation, backsplash installation, electrical and plumbing and appliances.

Why should I offer financing?

50% of all home improvement investments over $5,000 are financed. Additionally, over 30% of all homeowners research financing options before making a home improvement purchase. Offering financing enables you to close more sales and earn more money on every job. By translating a large, expensive home improvement into a low monthly payment, you’re less likely to lose sales because of pricing, and you’re less likely to see customers haggling with you over costs. Quite simply, offering financing can help you to grow your business.

Why do dealers and contractors choose PowerPay?

We were founded by a home improvement professional who knows firsthand the power of financing as well as the damage fees can do to your bottom line and your customers’ pocketbooks. The average contractor pays 7.5% in fees on every financed home improvement project. That’s why we eliminated all unnecessary fees, coverage charge and penalties.

PowerPay also offers the longest payment options – up to 15 years. Our rates start at 8.99% and we can offer up to $100,000 loans with staged funding for qualified contractors.

How do customers pay me and what’s my risk?

Customers don’t pay you. PowerPay will direct deposit funds into your account via ACH within 48-hours after the install. You keep 100% of the funds, and your payment is guaranteed when you complete the project. It’s simple, fast and easy. No more collection calls and chasing clients for payments.

How does PowerPay work?

By using PowerPay, you are giving your customers options to pay for home improvements with financing.  Your customer will apply online using our online application form and a decision is generated in seconds.  Once approved, you can complete the transaction with your customer from our easy-to-use portal.  Electronic documents will be sent via email and your customer can sign electronically – we are fully paperless.  Your customer won’t get any bills for a month or so after installation.  You will get paid by PowerPay in full after the installation is complete.

How do I offer PowerPay to my customers?

There are a number of ways to offer PowerPay to your customers:

First, your clients can apply at GetPowerPay.com
Second, we can supply you with a link or button for you to add on your website.
Third, customers can apply by contacting our call center and using your dealer/contractor ID.
Finally, your salespeople can provide a link to apply or use a tablet with our application form during in-person visits.

Who is the lender?

While other finance companies serve as “middlemen” and take fees from you for allowing you to offer financing to your customers, PowerPay does not act as a middleman or lead generator. That’s why we are able to not charge any fees.  We have funding commitments for $15 billion.  Every borrower is approved through our systems and all loans are processed through our system. That means that we control the rate and loan term, and service every loan.

How complicated and time consuming is set up?

With PowerPay, enrollment is through a simple form that takes 2 minutes.  After that, our team will train and onboard you or your salespeople at no cost at a time that’s convenient for you.  Our process is so simple that training takes less than 30 minutes.  We can have you up and running and writing loans in one day.

Why don’t you offer “No-No” loans?

A “No-No” loan is also known as a deferred-interest credit card loan.  We don’t offer teaser loans for a few reasons.  Studies show that most customers that qualify for these loans can afford to pay cash for the home improvement.  So, by offering these loans, you are paying an average 10% in bank fees, and either eating the cost of the loan or passing it on to your customer.  This doesn’t make sense.  The main reason to offer financing is to help the customers that cannot afford to pay cash for a home improvement.  Deferred-interest credit card promotions don’t help customers that need it because the payments are much higher and if they are late or miss a payment, they’re hit with heavy penalties and an acceleration of the interest payments.  Rates can be as high as 30%.

We don’t believe in these loans.  We offer a fair, low-interest rate with 5-, 10-, and 15-year options so your customer can get the lowest payment possible.  A low monthly payment with no fees ensures that everyone is happy—both you, and your customer.

Enroll Today! Use Tomorrow!

PowerPay Partners